Each year, our inspiring range features more than 20,000 products in the segments fashion, jewelry, beauty, wellness, household, and home & living. Around 50% of them are premieres.

On-Trend Brands and Successful Cooperations

Fashion, jewelry, and beauty account for the largest part of our product range. Our recipe for success: we cooperate closely and very successfully with renowned experts and international designers, including Brian Rennie, Lola Paltinger and Marcel Ostertag.

Successful Own and Exclusive Brands

People who shop at HSE24 are searching for something special that is not readily available in stores. For this reason, 80% of our diverse product range currently consists of own and exclusive brands. We will increase this share further in the future, not only to meet our customers’ requirements but also to differentiate ourselves even more strongly from the product ranges of in-store retailers and traditional online suppliers. The exclusive items in our product range are an ideal fit for our customers’ living environment – for example, the high-quality cosmetic products from Judith Williams, which are among our most successful exclusive brands.

Extensive Quality Assurance

Our in-house quality assurance ensures perfect items – from selection of the products to delivery. Sample products undergo a detailed testing process before the goods are ordered. Quality assurance includes checking the performance features and design as well as the packaging and user instructions. An item is accepted into HSE24’s product range only if all the highest quality requirements are met. The delivered goods are then continuously checked again in incoming goods inspections so that only faultless items leave the warehouse.