Over ten million people have shopped with HSE24 to date. Over two million people are regularly inspired by our attractive products each year. Women age 40 or over are our main target group.

Our customers...

• are 86 percent female.

• are middle aged.

• are confident and independent.

• like to be inspired, surprised and entertained.

• enjoy life and enjoy making their life better.

• like to treat themselves and their family.