Shopping Live went on air as Russia's first German shopping station in July 2011. The young home shopping company with registered office in Moscow broadcasts a shopping program 24/7. In 2012, the associated trading company, Direct Trade LLC, was taken over by the HSE24 Group.

Ilya Kirik, CEO

“From a small company Shopping Live has become the market leader in Russia. We are 12 hours live on air and broadcast in over 17 million digital TV-households via satellite and cable.“