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  • 02.10.2019

    Rainer Stäbler is the new Chief Operating Officer of HSE24

    HSE24 completes its management team and appoints Rainer Stäbler, 49, as Chief Operating Officer effective October 1, 2019.

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    Rainer Stäbler has more than 20 years of management experience in the Omnichannel Commerce, Consumer Goods, and Media sectors. After various management positions at the media and retail companies Holtzbrinck, Bertelsmann, and Arcandor, Stäbler worked for the financial investors Carlyle Group and Nordic Capital as CEO of the mail order company Walz and as Managing Director at Britax-Römer Childcare over the past 8 years.

    “In Rainer Stäbler, we have found a COO with a proven track record in international management,” said Richard Reitzner, Chairman and Chairman of the HSE24 Supervisory Board. “His profile fits our corporate strategy perfectly: With his know-how in the Omnichannel Retail area and his extensive media expertise, Rainer Stäbler will provide crucial momentum for our company.”

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  • 19.09.2019

    HSE24.de demonstrates the best service quality at “Germany’s Best Online Shops in 2019”

    The online shop is again one of the best three in the category “All-rounders without branch network”.

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    HSE24 is yet again among the winners of the award “Germany’s Best Online Shops in 2019”. Once again, German consumers have attested that the online shop of the omnichannel retailer from Ismaning is of the highest quality. The shop again ranked among the top three in the category “All-rounders without branch network” according to the large consumer survey conducted by the German Institute for Service Quality (DISQ) in cooperation with the news channel n-tv. The awards were presented on 19 September 2019 at the Bertelsmann representative office in Berlin. The award for HSE24 was accepted by Vicky Giourga, Executive Vice President Customer Experience, Supply Chain & Studio Operations and Member of the Executive Board, and by Renè Liendl, Head of Quality Management Customer Experience.

    The award of “Germany's Best Online Shops” is based on an extensive pool of data: 40,000 customer ratings based on personal experience were drawn upon via a representative online panel. 650 online shops were evaluated in 52 categories on the basis of six general performance areas: price-performance ratio, offer, customer service, website, shipping and return as well as order and payment terms.

    The general evaluation cluster was then further broken down into 50 sub-criteria, giving a comprehensive and precise picture of what the shops are like, for example, with regard to pricing, product quality, product variety, attractiveness and information content. The customer service was also thoroughly examined: this involved querying how consumers assess the speed, friendliness and competence of employees over the phone or via email and other media.

    The award of “Germany’s Best Online Shops” was awarded for the fifth time, and for the fifth time, HSE24 was placed among the top three shops in the category “All-rounders without branch network”. “The fact that we were once again able to score points with our service guarantee confirms very clearly our endeavour to constantly evolve across all channels and never to relent in terms of top service quality”, said Vicky Giourga, Executive Vice President Customer Experience, Supply Chain & Studio Operations and Member of the Executive Board of HSE24.


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  • 06.08.2019

    Sandra Rehm Appointed CEO at HSE24

    Sandra Rehm has been appointed CEO at HSE24 effective October 1, 2019.

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    The experienced omnichannel executive was most recently CEO at the online designer outlet dress-for-less, a SIGNA Group company, where she was Managing Director from 2005 to 2012.

    Previously the 51-year-old executive held a variety of positions within the distance selling industry, from 2016-2017 as Chief Product Officer and member of the Board of Managing Directors at Heinrich Heine, a subsidiary of the OTTO Group. Between 2012 and 2014, as CEO at the Dusseldorf-based women’s clothing retailer Elégance, a portfolio company of the US financial investor The Carlyle Group.

    “Sandra Rehm is an omnichannel expert with a proven track record. Not only does she bring significant management experience in international distance selling, she also brings extensive expertise in both e-commerce and fashion industries. This combination of industry experience and digital know how makes Sandra the ideal person to continue HSE24’s track record of success,” said Richard Reitzner, Chairman of the Supervisory Board at HSE24.


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  • 25.04.2018

    HSE24 achieves strong gains in sales and earnings

    Financial year 2017: E-commerce as a key growth driver.

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  • 13.06.2017

    HSE24 Continues Its Growth Trajectory

    E-commerce driving omnichannel retailer’s dynamic development

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  • 12.05.2017

    HSE24 Once Again Singled Out as One of ‘Germany’s Customer Champions’

    The omnichannel retailer receives special prize for reaching First Place for the third time in succession.

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  • 25.04.2017

    Inventors Pitch at the €lectronic Home Shopping Conference

    HSE24 and the Electronic Retailing Association Europe (ERA Europe) jointly announce a competition for new product innovations.

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  • 14.03.2017

    HSE24: Dr. Konrad Hilbers Resigns as Chairman of Advisory and Supervisory Boards

    Dr. Konrad Hilbers has handed over his function as Chairman of the Advisory Board of the HSE24 Group and Chairman of the Supervisory Board of Home Shopping Europe GmbH to the former HSE24 CEO Richard Reitzner.

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  • 20.01.2017

    Change in Top Managment of HSE24

    Sonja Piller will be the new CEO of HSE24. On February 1, 2017, she succeeds Richard Reitzner who, at his own request, will move from an operational role on the Board of Managing Directors to the Group’s Advisory Board over which he will preside as Active Chairman after more than 20 successful years at HSE24.

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  • 02.05.2016

    HSE24 Again One of ‘Germany’s Customer Champions’

    First Place for Outstanding Customer Satisfaction

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    HSE24 honored in ‘Germany’s Customer Champions 2016’: the omnichannel mail-order company was rewarded for its excellent customer focus with first place in the renowned competition for the second time in a row. Among companies with 500 to 4,999 employees, HSE24 impressed with its product range, logistics, satisfaction with employees, and much more. A total of 69% of HSE24 customers – more than twice the average in the representative survey – described themselves as loyal fans who are happy to shop repeatedly with the Munich home-shopping company. HSE24’s trustworthiness was also shown in the category of overall satisfaction, in which the company likewise reached a new top score of 92 out of 100. The market research and consulting company forum! and the German Quality Association (Deutsche Gesellschaft für Qualität e.V., DGQ) have organized the cross-sector competition for outstanding customer management since 2008. In the last four years, HSE24 has always taken one of the top three spots.

    “Our work centers on the requirements and the loyalty of our customers,” says Vicky Giourga, EVP Customer Experience at HSE24. “Achieving first place in ‘Germany’s Customer Champions’ again is therefore affirmation for us as well as a spur to continue providing our customers with top service quality every day via all channels.”

    Renè Liendl, VP Quality & Digital Service Experience Management at HSE24, accepted the award at the prize-giving ceremony in Mainz on April 28. The event at Kupferbergterrasse was attended by around 150 high-caliber guests from business, politics and academia.

    About HSE24

    HSE24 is one of the leading names in modern, omnichannel home shopping. The innovative mail-order company keeps up to date on the latest trends with its channel brands HSE24, HSE24 Extra, HSE24 Trend and its online shop. Its interactive TV, online and mobile platforms are systematically networked and it also offers extensive smartphone, smartTV and tablet applications. The HSE24 lifestyle brand provides its customers with an emotional shopping experience 24/7. Each year, the inspiring range features more than 20,000 products – most of them exclusive – in the segments fashion, jewelry, beauty and home & living. Countless awards testify to HSE24’s outstanding service. The company generated net sales of €587 million in the 2014 financial year, greatly increasing its profit. HSE24 has over 800 employees at its headquarters. In addition, more than 2,500 people work for HSE24 at call centers and logistics companies.

    Information on the market research and consulting company forum! can be found athttp://www.forum-mainz.de/.

    Images on request

    Press contact:

    Fiona Lorenz

    Spokesperson

    Tel.: +49 (0) 89 96060 6310

    F.Lorenz@HSE24.de

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  • 20.01.2016

    HSE24 adapting its corporate structure

    Home-shopping company expands Management Board and re-staffs executive level

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    HSE24 in the future will be operating with a new corporate structure: As part of a sustainable growth offensive by the HSE24 Group, CEO Richard Reitzner has reshuffled responsibilities in the company. With immediate effect, HSE24 will be headed by an expanded Management Board. Reitzner is Chairman of the Management Board and CEO and will remain in charge of Marketing, Production & Sales and Corporate Identity, while his other previous tasks will be reassigned to several officers: Jan Schulze will be CMO, in charge of Multichannel, Merchandising, Planning & Analysis; Sonja Piller will be CBDO, responsible for Business Development in the Human Resources, Internationalization and Organizational Development divisions; As CFO, Ralph Brugger, in addition to Finance , is now also responsible for Legal Affairs and Network Development.

    The objective of the new corporate structure is to focus activities more closely to the market, expand activities on an international level, and spur HSE24’s advancement as a modern omnichannel retailer. "We have seen immense growth in recent years," says Reitzner, Chairman of the Management Board at HSE24. "With the new organization, we are adapting our internal processes to face new challenges, and laying the foundation for future sustainable growth."

    A newly appointed Executive Board has now been incorporated in the reporting chain up to the four-member HSE24 Management Board: Eva Brüning, previously Senior Vice President Merchandising (SVP) at HSE24, will be Executive Vice President (EVP) Merchandising/Product Development with immediate effect. Multichannel, Planning & Analysis are headed by Jörg Simon, who has been SVP New Media at HSE24 since 2006. As EVP HR, Olaf Christiansen, who joined HSE24 on October 1, 2015, is responsible for Human Resources. In his function as EVP International, Will Keller will continue to grow HSE24's foreign business. As a member of the Executive Board, Gerhard Weinfurtner will be taking over Finance divison. Michael Künzl, EVP IT/IS & Infrastructure, is responsible for infrastructure development. As EVP Customer Experience, Vicky Giourga – SVP Customer Service since 2011 – will be responsible for customer management. Mattias Bråhammar, as EVP TV Production & On Air Sales, is in charge of the three channel brands HSE24, HSE24 Extra and HSE24 Trend.

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  • 29.04.2015

    HSE24 achieves record sales and results in 2014

    Multichannel strategy generates high growth rates

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    HSE24 is continuing on its dynamic growth course: with a net sales volume of €587 million (Germany, Austria, Switzerland, unconsolidated including intra-Group transactions), the multichannel mail-order company has achieved a significant rise in sales in 2014, jumping some 7 percent from the previous year's figure. All shopping channels continued to grow over the past year – the three TV channels, the online shop and the mobile shopping apps. The multichannel mail-order company also grew its operative result (EBITDA).

    "2014 was another highly successful financial year, during which we managed to extend our market share significantly," says CEO Richard Reitzner. "Our systematic omnichannel strategy is a key driver of our sales growth. Networking our TV, online and mobile platforms has enabled us to position ourselves at the cutting edge in the smart shopping domain."

    Above-par growth in e- and m-commerce

    The e-commerce sector in particular saw above-par growth, contributing 22 percent (€126 million) to total sales. As many as 33 percent of all HSE24 customers now make their purchases online while almost 50 percent of new customers come from the Internet. "As an integrated home shopping company, we expect online channels to account for 30 percent of sales in the medium term,", predicts Richard Reitzner. Mobile commerce also turned out to be a key growth factor for HSE24. As much as 23 percent of e-commerce sales were generated via mobile devices in 2014. That equates to almost double the previous year's figure. The number of visitors from mobile browsers is also rising steadily: in 2014, some 23 percent of shop hits came from mobile devices (up 10 percent). In 2014, 23 percent of new online customers made their first purchase on a mobile device. "The intuitive operability of mobile devices and their usage make them ideal for impulse-driven interactive home shopping. Having combined TV and mobile commerce, we are particularly skilled at inspiring customers during their virtual window shopping," says Reitzner. What is more, in late 2014 HSE24 went live with a website featuring responsive webdesign, which offers new possibilities for interacting with customers, creating further sales potential.

    Strong foreign business

    HSE24 is also on a clear growth course in foreign markets: the subsidiaries Shopping Live in Russia and HSE24 in Italy saw a further leap in sales in 2014, with a total figure that was almost two thirds higher than the previous year's. "We are expecting to get into the black within two years at the most in these markets," says Reitzner. The two foreign companies should then generate around 20 percent of the Group's total sales figure. The Group generated total net sales of €649 million in the past year.

    Fashion drives growth / Tapping into new customer potentials

    Over 9 million customers have already shopped with HSE24. This is equivalent to over 10 percent of Germany's population. A successful product mix policy and customer-oriented service enabled the company to increase its number of existing customers by some 4 percent to 1.5 million buyers in 2014. The most dynamic drivers of the HSE24 range are Fashion, Jewelry and Beauty. The company is developing and producing its own exclusive brands, collections and products highly successfully in this domain. This sector is seeing above-average growth and making a key contribution to profitability. Fashion remains the strongest segment, generating €342 million (gross), more than a third of total sales. HSE24 has introduced a modern, more lifestyle-oriented presentation in order to tap into new

    target groups, as well as to acquire a more targeted appeal to existing customer groups. "Our market research findings indicate that 1.5 million existing customers watch our channel for up to three hours daily and make a purchase at least once a year. Another 1.2 million HSE24 viewers are potential customers. They would like to see HSE24 offering a more trendy range and would like to be entertained. We will harness this additional market potential, too, offering the right mix of new products along with our exclusive and signature brands," explains Reitzner.

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  • 13.10.2014

    HSE24 extends its smart shopping range – with its own ordering app on Amazon Fire TV

    HSE24 is expanding its Smart TV portfolio: The multichannel mail-order company is now represented with its own app on the Amazon Fire TV streaming box.

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    The app includes HSE24, HSE24 Extra and HSE24 Trend, covering all the home shopping company's channels and featuring a direct ordering function. With this move, HSE24 has added another sales channel to its smart shopping range, strengthening its position as a multimedia retail company.

    The app on Amazon Fire TV permits users to track all shipments via a live stream. Detailed information and additional images can be accessed for the individual products using the remote control. Registered customers can order directly while the show is on air. The payment and shipping preferences saved in the customer's account are applied – a customer-friendly feature.

    "HSE24's presence on innovative and relevant communication platforms such as Amazon Fire TV is a key pillar of our growth strategy," said Richard Reitzner, CEO of HSE24. "Customers are using a growing number of channels and expect a multimedia shopping range that adapts to cater to their needs. The networking of our TV, online and mobile platforms gives us a clear edge in the multichannel shopping segment."

    HSE24's portfolio of innovations not only comprises classic TV channels and an online shop at www.hse.24.de, but also numerous apps for smart phones and tablets – including mobile and tablet shopping apps for iPhones, iPads, Androids, Blackberries and Windows Phones. The company additionally offers interactive shopping applications for ASTRA's HbbTV platform and apps for Google TV and Samsung devices.

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  • 08.10.2014

    HSE24 wins the German Fairness Award

    Winner in the Non-Specialized Online Shop category

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    Customer opinions confirm that HSE24 provides a fair service: The mail-order company has garnered the German Fairness Award in the Non-Specialized Online Shop category. The non-monetary prize is based on an extensive consumer survey looking at transparent prices and product features, reliable service and the delivery of promised services. HSE24 outshone 12 other companies in the survey.

    This year, for the first time, the Fairness Award is being presented by the German Institute for Service Quality and the news channel n-tv in a total of 31 different sectors. When conducting the consumer survey, which was designed to address a representative cross-section of the population, the Institute gathered over 40,000 opinions on roughly 350 companies. The survey was based on three criteria: value for money, reliability and transparency.

    "Our receipt of the German Fairness Award, and hence of countless positive consumer opinions, is both an acknowledgement and an incentive for us," said Richard Reitzner, CEO of HSE24 "The satisfaction of our customers is our most valuable asset – and one we do our utmost to safeguard. Needless to say, this also involves adapting to the needs of customers and offering them a multimedia shopping experience. We achieve this by networking our TV, online and mobile platforms."

    The award was presented on October 7 at a gala dinner in Bertelsmann's Representative Office in Berlin.

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Gerhard Weinfurtner

Executive Vice President (EVP) Finances

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Eva Brüning

Executive Vice President (EVP) Brand and Product Development & Sourcing

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Vicky Giourga

Executive Vice President (EVP) Customer Experience, Logistics & Studio Operations

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Jan Schulze

Executive Vice President Planning, Sales & Execution

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Ralph Brugger

Chief Financial Officer (CFO)

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Richard Reitzner

Active Chairman, HSE24 Group

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Günther Sailer

Executive Vice President (EVP) Legal & Compliance

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HSE24

Omnichannel Shopping at HSE24

Omnichannel Shopping at HSE24

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Sandra Rehm

Sandra Rehm, Chief Executive Officer (CEO) of HSE24

Sandra Rehm, Chief Executive Officer (CEO) of HSE24

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Rainer Stäbler

Rainer Stäbler, Chief Operating Officer (COO) of HSE24

Rainer Stäbler, Chief Operating Officer (COO) of HSE24

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HSE24

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